Here it is: Southwest confirms a new look for its planes

USA Today  2014-09-08 18:13:09

A first look at Southwest's new look as seen on the aircraft dubbed "Heart One."(Photo: Southwest Airlines)TagsGary C. KellySouthwest Airlines30 CONNECT 1 LINKEDIN EMAILMOREEditor's note: This post will be updated by 1 p.m. ET.Southwest Airlines on Monday unveiled a new logo amid a brand overhaul that includes a new look for its aircraft. The new "Heart" paint scheme will be the carrier's first new livery since it introduced its current "Canyon Blue" look in 2001.The new logo and look aren't only for Southwest's fleet of Boeing 737s. The carrier also rolled out a new-look website Monday morning, and says the new branding will go up at its airports nationwide.The branding overhaul comes amid a year of change for Southwest. The airline is close to wrapping up its merger with AirTran, which Southwest acquired in 2011. The final AirTran flight will take place in December, and Southwest will then need to finish repainting the remaining AirTran 737s it plans to absorb into its fleet.TODAY IN THE SKY: Debut of Southwest's international flying goes smoothlyTODAY IN THE SKY: Southwest Airlines finds itself at a crossroadsTODAY IN THE SKY: Southwest reveals new Dallas scheduleTODAY IN THE SKY: Southwest to link Dallas Love with San Francisco, OaklandSouthwest also began its first-ever international service in July and is set to roll out a raft of new long-distance flights from its "home airport" at Dallas Love Field. Currently, such flights are restricted by the "Wright Amendment," but a comprise paved the way for the phase-out of those distance restrictions in October of this year."With all these exciting changes happening, we thought it was time for a new visual expression of our brand -- one that marries our past to our present and sets the course for where we're headed in the future," Southwest Gary Kelly says in a statement announcing the new look.Southwest will likely have company in announcing a new look for its planes.Frontier Airlines ? another U.S. low-cost carrier ? is widely expected do the same tomorrow. That airline, known for its wildlife-themed aircraft paint schemes, has scheduled a press conference for Tuesday morning.Frontier has been revamping its brand as it morphs from a traditional low-cost carrier into an "ultra low-cost carrier" that mimics the bare-bones, no-frills model pioneered in the USA by Spirit and Allegiant airlines.TWITTER: You can follow me at twitter.com/TodayInTheSkyA Southwest employee poses in front of one of the airline's new-look airplanes.(Photo: Southwest Airlines)30 CONNECT 1 LINKEDIN EMAILMORERead or Share this story: http://usat.ly/1oiQOR4

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